In Solving Staffing in Ag – a new mini-series of the RASE Farm of the Future podcast – we’re talking about the people side of farming. Across the series, we explore how creating opportunities, developing strong teams, and shifting perspectives can benefit individuals, farm businesses, and the wider industry.
For the first episode, host Iory Hughes speaks with agroecological farmer and consultant Dan Smith. Together, they tackle the challenges and opportunities around Equity, Diversity and Inclusion (EDI) in UK agriculture – and, crucially, how the sector can do better at attracting talent from a wider range of backgrounds.
Why diversity matters in agriculture
A 2017 Policy Exchange report found farming to be the least diverse occupation in England and Wales. It’s an uncomfortable statistic – and one that leaves agriculture lagging behind other sectors on EDI.
This matters because agriculture operates within a global agri-food system, rich with skills, perspectives, and expertise from around the world. Restricting recruitment to those from traditional farming backgrounds or narrow educational pathways not only limits the talent pool but also slows innovation.
Agriculture’s untapped advantage
Speaking in the podcast, Dan highlights how a growing passion for environmental issues, especially among younger generations, presents a key opportunity for agriculture to attract and employ a wider range of people. Many people are deeply motivated to pursue careers that have a positive impact, and agriculture, being a major steward of land and ecosystems, is uniquely positioned to offer such opportunities.
Becoming better at encouraging those that have been university educated, but not within agriculture, is one approach to start bringing talent into the industry. For example, graduates in technology, engineering, or environmental science may have no formal agricultural background but can bring skills that accelerate progress towards producing nutritious food, running profitable farm businesses, and delivering environmental benefits.
Portrayal of agriculture
Public perception matters. In their conversation, Dan and Iory discuss how many young people form their impressions of agriculture based on what they see online.
Unfortunately, much of the content out there on social media is negative. From viral videos of frustration to outdated stereotypes, the exciting, innovative side of agriculture is often lost. For potential entrants from outside the sector, this can be enough to close the door before they even explore the opportunity.
A more positive, inclusive narrative – online and offline – can help open that door. Showcasing success stories, modern technology, environmental leadership, and welcoming workplaces is essential if we want to attract a new generation of talent.
Responsible recruitment
Speaking in the podcast, Dan is clear that attracting and retaining diverse talent won’t happen by accident. Employers must be intentional and proactive. That means:
- Making your business openly welcoming to those from non-traditional backgrounds, including career changers.
- Challenging behaviours – from casual sexism to everyday racism – that make workplaces unwelcoming.
- Sharing positive stories that show farming is open to all.
- Partnering with colleges, universities, and training providers to create entry points for a wider range of people.
Even small changes in recruitment practice and workplace culture can make a big difference over time. The payoff is not only greater inclusivity but also fresh ideas, skills, and perspectives that strengthen the business.
The conversation with Dan makes it clear that there’s a long way to go. But every farm, and every individual within the sector, has a role to play in making agriculture more open and attractive to talent from all walks of life.
Listen to the full episode here, or search RASE Farm of the Future wherever you get your podcasts.